With offices in Auckland and Mid-Canterbury, myemedia help businesses grow their revenue by utilising the correct web technology and digital strategy. Integrating cloud based web technology with social media and other web based business tools are common aspects of digital strategy to more efficiently find new customers.
The first stage is to understand the long term business goals of any potential new cleint, then define the web strategy and tools that will best achieve these goals. We often use the www.mybusinesscheck.com assessments to better understand the right path forward for planning integrated cloud and digital marketing solutions and strategy.
A typical new client assignment starts with a review of web presence to uncover methods to more efficiently find new customers. This will often look at web site and social media integration, how these link to the blog and email marketing programs to understand the full array of possible digital marketing needs. The other area is looking at linking business applications in the cloud. Understanding the benefit of integrating such things as web based CRM, accounting, social media and email marketing packages to more efficiently achieve business growth.
This technology can be the key method to find new customers. This can incorporate referral and networking programs, linked to email marketing, blogging, podcasting, ebook marketing, web video, viral marketing and social media campaigns. Measuring the return and performance of this digital strategy is a critical part of any business strategy, especially around the area of Social Media marketing.
WHO?
As myemedia director, Craig Robertson is the key project manager co-ordinating a number of specialty people on each project. Craig’s career history dates back many noons to his Commerce Degree majoring in Computer Science. His passion for technology actually started with writing software for his ‘Commodore VIC 20′ back at school, all those years ago, then in 1999 he started creating web sites.
After Craig’s degree, he career was in Sales Management of technology organisations. A senior role he held was National Sales Manager of One.Net in Australia, responsible for more than 50 staff.
Craig’s second career started after he was trained as a Life and Executive Coach in 2001. This started his work as a coach, trainer and speaker on motivation, people performance and results. Then after returning to live in New Zealand, these two careers combined by joining SalesSTAR in the role of Training and Development Manager. This role was about helping clients grow their revenue base, using sales training, coaching and sales process technologies.
myemedia is a convergence of this experience, helping bring revenue strategy into selecting the right web tools. Often this may involve linking the sales approach to the right web CRM and/or social media tools and strategy. To help the planning process, myemedia will often use the innovative ecoach web technology to align and plan the project. This is coaching technology that Craig first developed in 2002 to help inspire greater client clarity, motivation and results.
Craig loves helping clients achieve greater revenue results by connecting the dots in both web strategy and customer acquisition results.
myemedia work in the following areas:
- Web strategy – plan the online objectives, web tools and strategy to achieve business success
- Digital marketing - integrating the approach to find customers. Linking your sales approach and team with your web media channels and strategy
- Viral marketing – video, e-book and other forms of web marketing to build your brand and revenue streams
- Web video – video planning, editing and production to promote your business
- Social media – plan your content strategy, select your delivery methods and start your campaign
- Social networking sites – use BuddyPress open source web technology to create your own company web site that is also a self contained social networking site to build customer relationships
myemedia bringing the web to life!
