Real emotion is the key to the success of the Ataxia UK viral marketing campaign.  Ataxia UK is a charity who used a successsful viral marketing campaign to raise awareness of the condition Ataxia, a little know nurological disorder [...]

The more I learn about Twitter the more addicted I get with this incredible tool to learn and stay up with the leading edge of business and life.  OK I only really use [...]

As social media explodes as the new fad.  And now is accepted as much more than a fad, measuring the return on invesment(ROI) is the big challenge.  Any form of [...]